Medicines self-management is an essential component of person-centred care. Every day, patients make decisions about how they take, adapt, organise, monitor, and manage their medicines within the context of their daily lives. Supporting patients to self-manage effectively can improve outcomes, enhance patient experience, and reduce medication-related harm.

This webinar series is designed to help healthcare professionals apply evidence-based approaches to support patients in managing their medicines safely and effectively. Drawing on research from the Medicines Optimisation Research Group at the University of Bradford, the series will explore practical approaches, real-world challenges, and opportunities to improve person-centred medicines optimisation.

Session 1

Participants will:

• Understand the key principles of medicines self-management and person-centred medicines optimisation.
• Recognise barriers and facilitators to medicines self-management across a range of patient groups and settings.
• Develop skills to support effective medicines conversations and shared decision-making.
• Gain practical approaches, tools, and resources to support implementation in practice.
• Apply research evidence to improve patient outcomes and experiences.

Session 2

People manage their medicines in different ways, and recognising these differences is key to providing personalised care. 

Using patient typologies and case studies, this session will:

• Show how healthcare professionals can tailor medication support
• Explore how to involve carers effectively
• Move beyond one-size-fits-all approaches to medicines optimisation.

Session 3

Effective medication conversations can improve confidence, engagement and self-management without adding significant time to consultations.

This webinar provides practical communication techniques to:

• Support shared decision-making
• Involve patients and carers
• Embed person-centred care into routine clinical practice

Session 4

How can research be translated into meaningful improvements in practice?

This webinar explores how co-design with patients, carers and healthcare professionals can help create sustainable, person-centred approaches to medication support. We'll discuss practical strategies for embedding change within services and improving care across the hospital-to-home transition.